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After returning to his homeland of Korea, he takes on a corrupt CEO and his henchmen and a flurry of other bad guys, as well as sticking up for local business dealing justice on both sides of the law. Vincenzo Cassano (Song Joong-ki) is a lawyer and consigliere for the Italian mafia.
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Fortunately she’s discovered by benevolent North Korean soldier Captain Ri (Hyun Bin).Īnd so begins a star-crossed love story that’s full of intrigue, political subtext and cute humour. When she crashes mid-flight after getting caught in a storm, she emerges to find herself stuck in the militarised zone. Yoon Se-ri (Son Ye-jin) is a millionaire K-beauty entrepreneur and pro-paraglider. “It tackled a lot of situations, such as debt and the pressures of providing, which was probably somewhat relatable to a world still recovering from a pandemic that has been incredibly difficult for a lot of people.” Hooked after Squid Game? Here are six K-drama alternativesĬrash Landing on You (for fans of romance)Ī tornado, a paragliding misadventure and a love that crosses the divide between North and South Korea… there is a perhaps no better introduction to the weird and wonderful world of small-screen K-dramas. Squid Game, she feels, is similarly pointed beneath its bloodied popcorn exterior. “As the wealth gap between the rich and poor continues to widen and other inequalities continue to increase, Parasite’s frank exposure of the extremes in Korea resonated with so many people” says Rumble. K-dramas also reflect worldwide social stresses that resonate with many younger generations. “Korean society is quite conservative so this means a lot of their shows hold cross-culture appeal.”Īdd in high-end production values and stunning locations, and Rumble says the dramas offer “a rich and pleasurable viewing experience that you simply don’t get enough of anywhere else”. “There’s practically no nudity or sex,” adds Rumble. This broad appeal is helped by the family-friendly tone. There is a “wide range of shows containing plenty of unique ideas and unexpected storylines that you’d probably never get from a British or American channel”, which range from fantasy and sci-fi to action and thriller, Rumble says. “After such a bleak few years, people are gravitating more towards heart-warming forms of entertainment,” she says. London-based writer and K-drama fanatic Taylor-Dior Rumble explains: “Most popular K-dramas are typically ultra stylised, glossy and quite removed from reality, which is why they’re such a great form of escapism. Netflix revealed that viewing of Korean content across Asia increased fourfold in 2020 compared with 2019. Then the pandemic happened, and with the Western entertainment industry (literally) shuttered down, K-drama fever truly hit. Ji Chang-wook is one of the recognised K-drama stars The word-of-mouth success of 2019 romantic drama Crash Landing on You – which stayed in the top 10 in Japan for 229 days and was the sixth most-watched show on Netflix in the US between March 21 and March 27, 2020 – coincided with the big-screen success of Parasite to spark new-found levels of interest. Slowly over the next two years, a growing number of subscribers would become hooked on K-dramas, drawn into the varied storylines and comforting escapism. When Warner Bros shut DramaFever in 2018, Netflix began further investment. Global interest grew as streaming services like Viki and DramaFever made it possible for viewers to legally watch Korean content online with English subtitles, opening K-dramas up to a new audience over the past decade.Īs their grassroots popularity increased, so did distribution deals with Western streaming upstarts Hulu and Netflix. Over the next decade it challenged Japanese might to become a new purveyor of Asian cool, with 20% of viewers in Japan watching 2003 drama Winter Sonata.Ī 2011 report by the Korean Culture and Information Service concluded: “In many Asian cities, Korean dramas seem to be influencing lifestyles and consumer behaviour, which speaks to their cultural appeal.” Parasite’s success
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As Japan battled economic decline and China rose, South Korean culture pounced – offering TV that was both more relatable than US shows and morally palatable to Beijing. Increasing liberalisation throughout the country in the 90s saw huge amounts of money poured into the entertainment industry.
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Although they’ve only recently gripped worldwide audiences, K-dramas have been popular in Asia for decades.